Technology

59581 readers

4626 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

[email protected]

549

The Man Who Killed Google Search (www.wheresyoured.at)

submitted 7 months ago* (last edited 7 months ago) by [email protected] to c/[email protected]

135 comments fedilink hide all child comments

Edward Zitron has been reading all of google's internal emails that have been released as evidence in the DOJ's antitrust case against google.

This is the story of how Google Search died, and the people responsible for killing it.

The story begins on February 5th 2019, when Ben Gomes, Google’s head of search, had a problem. Jerry Dischler, then the VP and General Manager of Ads at Google, and Shiv Venkataraman, then the VP of Engineering, Search and Ads on Google properties, had called a “code yellow” for search revenue due to, and I quote, “steady weakness in the daily numbers” and a likeliness that it would end the quarter significantly behind.

HackerNews thread: https://news.ycombinator.com/item?id=40133976

MetaFilter thread: https://www.metafilter.com/203456/The-core-query-softness-continues-without-mitigation

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 4 points 7 months ago

One part of this (which isn't really covered in the article) is that Google historically had a give-and-take relationship with people gaming search engine results. SEO has been a thing for a long time, and it's impossible to make it go away. However, Google used to punish sites that took it too far. It wasn't necessarily ideal, but it worked well enough to keep egregious spam out of the top level results, and companies could still direct users to their site when they had something they were actually looking for. SEO consulting companies sprang up who knew Google's rules well, and that arguably meant a bunch of grifters being overpaid, but at least the results stayed relevant.

Google seems to have given up on enforcing many of those rules.