this post was submitted on 19 Apr 2024
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Hyundai pauses X ads over pro-Nazi content on the platform (www.nbcnews.com)
submitted 7 months ago by [email protected] to c/[email protected]
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[โ€“] [email protected] 3 points 7 months ago (1 children)

it's a meme in the marketing community to ask "what's the ROI on brand awareness"

there is no demonstrable "effectiveness" - you're just ensuring that enough people know your brand.

[โ€“] [email protected] 2 points 7 months ago* (last edited 7 months ago)

By that exact metric Twitter is declining. Less twitter users, less engagement, less return on investment for ads on the platform. That said, the decline is only something like 360M to 330M over a few years, not a huge deal.

A caveat to this is most ads go through an automated bidding process similar to Google's advertisement, and the companies only pay per ad seen by a user.