Fandango.com/Thunderbolts

Stranger things have happened in the world of promotion

EDIT: I don't understand the downvotes. Is this Amber Heard/Blake Lively hate, conspiracy theory hate, or something else? How am I coming across, what are you hearing?

Surely after two+ elections and a number of "wag the dog"-like situations you can't think such manipulation is dismissable? The Blake Lively case is well-documentated.

I'm genuinely confused. This strategy seems like a great idea, and rhe perfect way to build an audience for a bad, disappointing movie. I wouldn't be surprised if the Barbinheimer phenomenon was manufactured. Neither movie is as exciting as they seemed at the time.

???

cross-posted from: https://feddit.uk/post/27047435

A UK cinema has been forced to issue a warning after a TikTok trend saw screenings of A Minecraft Movieplagued by “disruptive behaviour”.

...

However, the movie, whose cultural impact is renowned, particularly among younger people, has sparked a flurry of disruption and chaos in cinemas across the world.

Footage captured across social media shows food and popcorn thrown across the audience, along with loud shouting, some swearing, and general raucousness including people jumping out of their seats. Dozens of young people and children are seen laughing with their phones out as they capture the disorder.

In one cinema in the US, police were called to quell the commotion, after viewers refused to calm down. It has prompted REEL cinema in the market town of Fareham to issue a warning.

“To ensure everyone has the best possible cinema experience, we're increasing our monitoring of screens during performances,” a spokesperson told the Daily Echo.

“Disruptive behaviour, including taking part in TikTok trends, before, during, or after a screening will not be tolerated.

“Anyone causing disruption will be asked to leave, and where necessary, the police will be called.”

It comes after Cineworld on Glasgow’s Renfrew Street was also forced to warn against disruptive behaviour on its premises.

...

In contrast, some cinema employees on TikTok have been urging viewers not to cause chaos in the screenings and refrain from making a mess.

“I’m a theatre employee: by throwing water, popcorn and all that onto people (which many have been doing) yall are making our jobs harder,” said one person.

“Theatre employee here. PLEASE PLEASE PLEASE just don’t be obnoxious I worked both opening days and it has been a living nightmare. Nothing wrong with cheering during big moments but don’t be swearing,” said another.

Previously:

• Minecraft movie spawns ‘annoying’ cinema trend that viewers claim ‘ruins’ the film

In the wake of the film’s release, cinemagoers have been sharing footage of crowds watching the film, with certain moments prompting loud, vocal responses from the people in attendance.

One moment, which features prominently in the film’s trailer, sees Black and Momoa confronted in a boxing ring by a cuboid Minecraft chicken, who is ridden around the ring by another character. “Chicken jockey,” exclaims Black’s character, a reference to the video game that seems to be sending audiences wild.

Several videos captured by cinemagoers show audiences chanting the line along with Black, before whooping and clapping loudly. On social media, many people attested that they had witnessed, or participated in, similar outbursts.

“My theater clapped every time Jack Black name dropped a Minecraft item that was in the trailers, and when he said Chicken Jockey I s*** you not the entire row in front of me gave a standing ovation,” one person shared.

“Just got back from watching the movie myself, can confirm everyone in the theater collectively yelled ‘CHICKEN JOCKEY’ during that moment and it was glorious ngl,” wrote another.

“This is what made me love my experience more, bc even though the movie wasn’t as bad as i thought it was going to be, the packed cinema with everyone shouting, clapping and cheering whenever jack black name dropped something genuinely gave me so much joy,” commented someone else.

However, the phenomenon has drawn staunch criticism from others, with some claiming that audience participation had “ruined” the theatrical experience for them.

In theaters March 26, 2027.

cross-posted from: https://lemmy.world/post/27767577

In the wake of Snow White's middling performance, Disney seems to be rethinking the pace and potential of its live-action remakes.

cross-posted from: https://lemmy.world/post/27818992

“We get to give Arnold a very specific, fun gift from the movie in a couple of weeks here,” Powell teased of his next interaction with the former California governor.

cross-posted from: https://lemmy.world/post/27818987

"Fantastic Four: First Steps" director Matt Shakman says he wanted the forthcoming, standalone Marvel film to feel like it was "made in 1965."

cross-posted from: https://lemmy.world/post/27818989

A Minecraft Movie is off to a strong start at the international box office with $18M+ through Thursday, as projections for the opening weekend rise

cross-posted from: https://lemmy.world/post/27818994

After 20 years, Michelle Williams is just as confused as the rest of us by a major Academy Award injustice.

Release date: 10/10/25