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Mastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochko (asumetech.com)
submitted 3 years ago by to c/technology@lemmy.world
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[–] 17 points 3 years ago (6 children)

What was Musk's logic? Was there any? It's like he ruined the reputation of Twitter and decided to try a restart under a new name but it's predictably failing.

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  • [–] 21 points 3 years ago (2 children)

    The perfect plan

    step 1: spend billions buying an extremely recognizable brand
    step 2: rebrand it

    I actually can't believe he is going forward with this. Twitter achieved the goal of becoming a verb, "tweeting". Companies kill for that, and he's just throwing it away? all the mindshare and recognition? for what?

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  • [–] 6 points 3 years ago (1 child)

    Plus how do you even make a new verb? Doesn’t even work in the slightest. “Oh hey did you see my recent X?” … “oh man the other day Steph X’d something hilarious “ …. Lol nope doesn’t work.

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