I've never been more sure of my decision to move to the fediverse. Y'all still on Twitter should go make a mastodon account

And yet every journalist, youtuber, podcaster or creator complaining about it will do everything in their power to find an excuse not to leave.

The twitter branding was one of the few things actually going for it. Oh look a cute birdie, oh look the house is a birdhouse! GET IT!

Now it's, an X? A meaningless X? With a birdhouse home icon and bird-related words everywhere?

Couldn't even pay for the new logo....

Twitter replaced the logo after Musk requested for people to post logo submissions and that “if a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.” Musk then pinned a tweet featuring a video created by a Twitter user named Sawyer Merritt and changed his own profile photo to the new X logo. Musk did note that the new X logo is an “interim” one, so it could be replaced at a later stage.

What, is he trying to ensure his new product is entirely branded as "shit"? I am amazed. Usually you rebrand to get away from something the previous direction was doing. Considering he was still operating on the goodwill from the previous direction while actively tanking the platform, this is astounding.

Click X to go to Twitter. No the other X - you just closed the window.

Xtinct is what’s going to happen

He scared off a large portion of developers, killed third party clients, destroyed validated users via monetization, let bad actors back onto the platform, and thrown away iconic branding for edge lord bullshit. Manchurian CEO.

Musk is one of the biggest cretins I have ever witnessed. Why is he destroying an easily identified, well known brand logo and replacing it with an X?

I have a hard time imagining that a letter individually considered, with only minimal stylization, will not have lots of issues for being protected and defended as a trademark.

I know these articles get made but they don’t have to get posted.

Cue marketing professors the world over, having fits over what "branding" is and what one should never, ever do with it.

Seriously that meme about "I thought he was a genius because I don't know about rockets . . " is just more real-life every day. Your roll, Tesla.

That logo looks an awful lot like the X Window System one.

Buy one of the most recognisable brands on the planet and then just toss it overboard and replace it with something totally bland. Only a true business genius could come up with an idea like that.

Isn't that the old Xerox logo?

This seems like an Elon decision that he likes not one that is good for the site.

Has anybody considered that Musk could be engaging in a Trading Places style billionaire competition, wherein the players try and trash their multi-billion dollar tech company faster than the others?

He's wanted an X company for so long - it feels like something from a teenager desperately trying to be edgy.

He got x.com in 1999, trying to make an online bank. He then bought/merged with a company that was doing an online payment system, envisioning it as part of X, but that got rebranded to PayPal and ended up being spun off separately, ultimately bought by eBay. The online bank thing failed.

I think he's probably going to try to make Twitter the base for a new online bank thing, but I hope not too many people are dumb enough to trust their money to Musk.