cross-posted from: https://scribe.disroot.org/post/12201664

The Chinese-owned shopping platform has fallen from third to tenth place among Denmark’s most-used online stores, while second-hand marketplace Vinted is gaining ground.

Temu has lost significant ground among online shoppers in Denmark over the past year.

In the third quarter of 2025, the Chinese-owned platform was the third most popular online store among Danish consumers. A year later, it has fallen to tenth place, according to the latest E-commerce Tracker from the Confederation of Danish Industry (DI).

The quarterly survey, conducted by research company Epinion, asks Danish consumers where they made their most recent online purchase.

...

While Temu is losing popularity, second-hand marketplace Vinted remains Denmark’s second most-used online shopping platform.

Bilberg said the result reflects a broader shift towards buying used goods.

“This aligns with the trend we are seeing both in Denmark and globally, where consumers are buying more second-hand,” she said.

Consumers are increasingly concerned about climate, looking for unique products and trying to make their money go further as everyday expenses remain high, she added.

...

Archived