The reason this is important and timely is because the messaging around these tools implicitly suggests there is an air of authority and integrity it would be impossible for them to have given that no journalists have examined and analyzed the mechanisms of these tools at any stage of their development.

other discussions
 

In response to the deluge of AI-generated media online, a host of verification initiatives, commercial products, and other tools have flooded the zone. The report suggests that many are not being developed with enough direct consultation from journalists.