Better than their runner-up choice which was probably Microsoft XCopilot OneBox Pro.
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Asha Sharma, Xbox CEO, ran a poll on X earlier this week, asking fans whether Microsoft should use Xbox or XBOX. The results were in favor of XBOX,
Bold move asking for branding advice from that platform specifically
CAPS LOCK IS CRUISE CONTROL FOR AWESOME COOL.
Wow, I haven't read that sentence in a long time...
Where does it come from?
The 2000s, haha. Actually, now that I recall, @evidences@lemmy.world, it's AWESOME "COOL."
BUT CLOSE ENOUGH.
I don't know where it comes from, but I first saw it on bash.org, now defunct.
bash.org, now defunct.
Yeah, there are several repositories that seek to replicate it, but at least last time I looked they're not particularly searchable. Another lemming did demonstrate that you can download the data and grep through it but I haven't been motivated to do so yet.
Cruise Control for COOL. Not Awesome. The alliteration is the point.
Some braindead MBA had to justify his salary somehow, I guess.
Wait, i thought it was XBOX. Did it used to be or something?
The use of all caps for Xbox is a return to original form, though. Microsoft’s first Xbox logo for its console was all caps, and the company has favored using similar capped versions for the Xbox 360, Xbox One, and Xbox Series X / S console logos.
Commenters read the article challenge:
Impossible
The funny part is that upon reading your question, I figured surely the Wikipedia page would have that information. Then I saw that it said in the first few words:
Xbox (stylized as XBOX)^[2]^
...which links back to the same article. Which is how I found out that the article answers your question. 🙃
I will now pronounce it as ex-bo-ex
I rolled my eyes so hard they went into my skull
Microslop just can't name things, I've accepted that, but now they managed to look stupid even while technically leaving the old name
And then most style guides (and human beings) will just change it back. Like they already do with "Game Freak" and others. 🤷♂️

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