Make a dumb EV and you immediately get a lot of clients.
An EV doesn't need internet access, doesn't need mics and cameras inside, doesn't need a touchpad or a big screen.
Make a dumb EV and you immediately get a lot of clients.
An EV doesn't need internet access, doesn't need mics and cameras inside, doesn't need a touchpad or a big screen.
Then fire him and hire someone with a plan to match.
The problem is Japan doesnt refine any materials while China refines all the materials, and electric vehicles are relatively simple relative to combustion engines so theres less barrier to entry. The largest barrier is the battery, which is also manufactured in China.
This article seems to be focused on manufacturing for the Chinese domestic market, not the export of cars. They are worried about being shut out of the Chinese market.
And they are 100% right about their assumption. China isn‘t letting anyone in anymore. They use their entire state capitalist machine to reject foreign companies completely. Global companies should forget about China and decouple.
North American car companies are doing the LAMF thing. They have spent the last 4 decades stifling innovation in EV or fuel efficient cars to appease the gas lobby and create monster sized vehicles that they can convince a gullible consumer are necessary. If they had spent even 25% of their R&D on what comes after fossil fuels, they would be able to compete with China now. Same as Africa skipped the whole phone lines thing and went strait to cellular, China is now skipping ahead to the next generation not wasting time on producing past generations stuff. Wind and solar power, batteries are the same. Do I feel sorry for industries that pegged themselves to gas when consumers asked for different? Not it the least. They reaped what they sowed, or failed to sow.
I swear to god this and the Ford CEO saying basically the exact same thing have some benefit for them that isn't obvious. CEOs won't even admit anything bad even when it's their own company doing something wrong that has everyone pissed at them. There's no chance in hell a CEO is going to publicly announce that "we have no chance" against a competitors product.
There's probably some backroom deal with China where these guys "play the fool" for a day and then get access to something, whether domestic manufacturing in China, access to tech, access to rare earths, or some other thing.
The other guy who went to China and was shocked was the CEO of Ford. He is driving a Xiaomi SU7 that he's refusing to give up. Read the interview he gave after he visited China. https://insideevs.com/news/764318/ford-ceo-china-evs-humbled/
Ugh... He's not impressed with the gasoline free, infinitely superior propulsion technology - he's impressed by how much the in vehicle systems are like smartphones.
I threw up a little. We're never escaping this bullshit.
I hate this chasing of overly complicated and excessive software in cars. The only touchscreen I want in my car is the one that let's me run Android Auto for GPS and music. Everything else should be tactile analog switches and dials. Whichever person thought touchscreens are a safe UI choice in a fast moving death machine is insane.
Having been in many a Chinese Didi, the touch screens aren't just bad for UI, they also have things like video backgrounds and advertising built in. Distracted driving waiting to happen.
There's still hope for the rest of the world
Amen.
Stop providing distractions to the assholes around me, they are dangerous enough as it is.
Touchscreens are cheaper to install than tactile buttons. That's the draw for carmakers.
A few, like Tesla, have successfully made cars that act and feel like consumer devices—vehicles with lots of tech features, **** and a steady stream of meaningful software updates. Most are playing catch-up.
"smooth digital interfaces"
Nobody actually fucking wants this!
I'm really not surprised. Detroit hires engineers but they suck the creativity out of them and just make the same tired shit decade after decade.
They were warned. It is the classic disruption model that played out repeatedly over the last century, with Kodak as the often cited example. But innovation gets in the way of short term profit and The Way We Do Things.
See also: Sears pioneering the concept of ordering things through the mail from a catalogue, and then getting demolished by Amazon's online ordering system. Way to go guys, you got destroyed by some upstart punk doing what you got started doing, but doing it better and cheaper than you could.
what these car companies fail to understand is, at this point, many potential buyers want CHEAP cars that have features you find at luxury prices. unfortunately, all these car companies have split their business into two different brands: economical (Honda) and luxury (Acura).
I believe if this was not the case, it would be much easier to have r&d begin to compete with china, as they are able to put these high end features into affordable cars (as the xiaomi su7 has already proven).
these car manufacturers have coasted on their success with no true innovation for too long. I personally hope Honda can make it through, but I just don't see it... I would have loved to own an Acura ZDX if it wasn't for the insanely high price (which I believe they discontinued as of last year...?)
I want a car that doesnt guzzle gas, blows hot and cold and is relatively easy to maintain.
Every other "luxury" feature like touch screens, heated seats, backup cams, I don't necessarily need. I do like having a backup camera though. My 2015 Toyota Camry does everything I need it to, aside from the stupid touchscreen and the obnoxious way it plays whatever was last playing when my phone connects. Thankfully it still has physical buttons and dials for things.
I'll go one farther, and say I actively do not want those luxury features. I like maintaining my cars, and the addition of all these systems makes it that much more complicated.
All I am looking for is reliability! The only fancy feature I'd add would be a beeping backup sensor. But no camera. Heck, I'm fine with manual door locks and no AC.
I would have purchased an electric vehicle long before now if I could get one without a touchscreen. But alas, I am stuck in thee land of mega trucks known as the US.
Heated seats are pretty nice for long distance driving. But fuck adding it to the infotainment system.
And back up cameras are mandatory now, so it's no longer a luxury feature.
I am genuinely shocked reading this from a Japanese car CEO. A German or an American, well they suck in terms of quality (yes also German cars, read the tests, very bad performance in repairs/km driven). Japanese cars usually score high in quality and innovation.
Once again, China is the new Japan in so many ways. /s

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