So basically they want everything, real or not, to have that AI sheen to it. Ugh.
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Important to note with this technology advance - game developers have full, detailed artistic control over DLSS 5's effects... includes things like intensity, color grading and masking off places where the effect shouldn't be applied.
So they can mess with the gain or turn it off. Definitely sounds like full creative control. What a joke.
Another desperate attempt to get consumers to embrace their shitty solutions to problems that do not exist.
Nvidia's stock price barely reacted. I think we did it boys and girls. The bubble has started to collapse.
I don't see the stock price not moving as evidence of the bubble collapsing.
In Q4 2025 only 5.5% of NVidia's revenue came from gaming products. That's revenue not profit, their other products have better margins than gaming. Also Nvidia already has 95% marketshare in gaming gpu's. So for them to grow more, they would have to increase the number of people gaming on PC or get into desktop cpu's or get a bunch of people paying a subscription for access to more profitable cloud services gpus.
Really I just see the stock price not reacting as an acknowledgement that nvidia and nvidia shareholders don't care at all about desktop gpu's. It's a vestigial appendage to what is now an AI hardware and networking company.
I think its just waiting. It will hang out here for a while and then become even more ridiculous because Nvidia is the only one making money so far.
Their video showing off Hogwarts Legacy 😂

Thanks I needed the laugh. That bluesky thread is gold.
I expected this to be something like that hair fx stuff that you try when you buy a new card, realize is costing 20 fps with no visible benefit, turn it off and forget it ever existed.
Can we go back to developing ray casting instead?
Upset they didn't show one of these AI models getting blown through the head like all of them will when the games are played. It's gonna look like LiveLeak, and then parents will push for violent video game regulations, since it's illegal to regulate ai apparently.
Then we can all play Hello Kitty Island Adventure AI Edition! /s
Gamers are some of the worst complainers i swear.
Your doing have to enable it. But for the ones that want it, we can.
PC is about choices. I swear yall have console mentality.
Why you complaining about horse armor? You can choose if you want to buy it or not!
If it were just a software setting I'd agree with you, but it's an issue of hardware as well.
The tensor cores used for dlss & ai are taking up more and more space on the die. Space that could be used for more cache, or rt cores, or cuda cores, or removed for cost savings.
Nvidia should be selling tensor only cards like physx for people who want to spend money on that
We are all about having choices, but with great power comes great responsibility, and some choices are objectively wrong, and you will be at the very least made fun of for it. This is one of those choices. You can make that choice if you want. We will make fun of you for it if we want.
I'm still going to have to pay for the specialized hardware to run this feature that I don't want though. Assuming, of course, that we are allowed to own GPUs in the future.

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