Kristi Noem riled up White House officials by referring to meetings she led at the Department of Homeland Security as “cabinet meetings,” according to a report.

Noem, dubbed “Ice Barbie” for her love of cosplaying in uniform roles, seemed to be playing presidential dress-up by referring to internal DHS meetings with subagency heads by the same name as high-level gatherings between the commander-in-chief and top Cabinet officials.

Donald Trump’s aides viewed Noem’s labeling of her DHS get-togethers as meetings of her “cabinet” as a troubling sign that the homeland security secretary was more focused on her own presidential ambitions than on advancing the administration’s message, sources told The Wall Street Journal.

Trump was also reportedly “annoyed” after Noem set aside $200 million from the department’s budget to fund an ad campaign—in which she herself starred—warning immigrants in the country illegally to “leave now.”

The president asked White House staff where Noem had secured the funding for the ads, with insiders telling the Journal they believed the campaign was another signal she was laying the groundwork for a future presidential run.

all 27 comments

sorted by: hot top controversial new old
[–] 91 points 6 months ago (6 children)

lol, "The country voted for a corrupt, racist pedophile over a woman twice, but maybe they'll go for a corrupt, racist woman!"

  • source
  • hideshow 6 child comments
  • [–] 36 points 6 months ago (2 children)

    The US: "i don't think we can overlook the woman part."

  • source
  • parent
  • hideshow 2 child comments
  • [–] 41 points 6 months ago (3 children)

    I wouldn’t be surprised if she just heard somebody else say cabinet meeting and she thought it sounded cool.

  • source
  • hideshow 3 child comments
  • [–] 18 points 6 months ago (2 children)

    That's what I thought also. Maybe she thinks DHS is itself a cabinet and she's leading the meetings.

  • source
  • parent
  • hideshow 2 child comments
  • [–] 39 points 6 months ago

    Noem, dubbed “Ice Barbie” for her love of cosplaying in uniform roles...

    It's also because she's made of plastic.

  • source
  • [–] 14 points 6 months ago

    I think she's just a narcissist.

  • source
  • [–] 11 points 6 months ago (4 children)

    Damn, 200 million is actually a lot of money. I wonder who the money actually went to , to make any ads. I would have filmed a few ads for $100 million.

  • source
  • hideshow 4 child comments
  • [–] 8 points 6 months ago* (2 children)

    I believe she had her past campaign staff create a company and gave them the money, with no oversight or review that I know of that she didn't just give hundreds of millions of U.S. taxpayers money to her friends for no where near that amount of work. Company supposedly was created within days before of the payout

  • source
  • parent
  • hideshow 2 child comments
  • [–] 6 points 6 months ago

    Yep. "Safe America Media, LLC" was incorporated in Delaware on February 6th, 2025. Received a $143 million-dollar, expedited, emergency DHS contract on February 13th, 2025.

    Delaware doesn't require LLCs to list principal agents, so there's no telling who is receiving this money without a court subpoena. Probably why she's on the outs with Trump because he didn't get to wet his beak.

  • source
  • parent
  • [–] 7 points 6 months ago* (1 child)

    Why would the Administration be upset that she is planning a Presidential run?

    Unless they already have plans either to steamroll a Trump 3rd term, or have something like Don Jr. run on a transparent platform of "Vote for me, get my dad too".

    Or, maybe it's the fact that there's only so far a woman can go in MAGA. So they're really more upset that she might aspire to being more than a Secretary....

  • source
  • hideshow 1 child comment
  • [–] 4 points 6 months ago

    That maga face ain't gonna cut it

  • source
  • [–] 4 points 6 months ago (2 children)

    Meh, either calling her team a 'cabinet' is not a big issue or she's too stupid to realize it's an issue. I don't think it says anything about her ambitions.

  • source
  • hideshow 2 child comments
  • [–] 11 points 6 months ago* (last edited 6 months ago) (1 child)

    I for one, am getting tired of people and media alike, constantly downplaying and under estimating the motives and ambitions of these people. For gods sakes people, they're showing you who they are, just fucking believe them.

  • source
  • parent
  • hideshow 1 child comment
  • [–] 3 points 6 months ago

    Should start playing into it. Nothing would piss her boss off more than people treating someone else as his equal. Would probably fire her after the first news headline.

  • source
  • [–] 1 point 6 months ago

    They’re not fake, it’s a real dollhouse

  • source
  • [–] 0 points 6 months ago

    Well okay, but the cabinet meetings were the only thing about her that was fake.

  • source