More than 20% of the videos that YouTube’s algorithm shows to new users are “AI slop” – low-quality AI-generated content designed to farm views, research has found.

The video-editing company Kapwing surveyed 15,000 of the world’s most popular YouTube channels – the top 100 in every country – and found that 278 of them contain only AI slop.

Together, these AI slop channels have amassed more than 63bn views and 221 million subscribers, generating about $117m (£90m) in revenue each year, according to estimates.

The researchers also made a new YouTube account and found that 104 of the first 500 videos recommended to its feed were AI slop. One-third of the 500 videos were “brainrot”, a category that includes AI slop and other low-quality content made to monetise attention.

The findings are a snapshot of a rapidly expanding industry that is saturating big social media platforms – from X to Meta to YouTube – and defining a new era of content: decontextualised, addictive and international.

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[–] 46 points 8 months ago (2 children)

It’s become unbearable, as has 90% of the web.

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  • [–] 41 points 8 months ago (15 children)

    Once Peertube's able to provide the minimal feature parity, I'd bet that most would abandon YouTube similar to what happened with Reddit and Lemmy

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  • [–] 69 points 8 months ago* (last edited 8 months ago) (8 children)

    I do not think anywhere near most Reddit users came to Lemmy. I wish it were true.

    Do we know if Lemmy mods are doing quality content moderation? That and their locking out open source and third-parties is why I mostly avoid Reddit. But I'm not entirely gone.

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  • [–] 35 points 8 months ago (6 children)

    and according to fediverse observer, lemmy has been losing a lot of users...

    on the other hand, according to statista, reddit has been gaining users and now has more than when the lemmy exodus happened

    the truth is that what we did didn't affect them as much as we expected, and most people don't care as well :(

    but well, let's keep the flame alive and not lose hope

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  • [–] 25 points 8 months ago

    the truth is that what we did didn’t affect them as much as we expected, and most people don’t care as well :(

    Most people don't really care about anything. They won't put up with a little inconvenience. Worse than toddlers.

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  • [–] 20 points 8 months ago (1 child)

    Honestly, I wouldn't really want everyone on Reddit to come here. With the risk of sounding like some immigrant hating dickbag, they just bring their dumb takes and bot farms with them. What makes Lemmy good right now, is that it's so small and intimate.

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  • [–] 13 points 8 months ago

    I highly doubt Reddit is actually gaining that many new users, but the number of accounts created? Sure.

    Reddit never has enough bots for their AI slop machine. They create more bot accounts to "boost engagement" via posts and comments.

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  • [–] 28 points 8 months ago

    Anecdotally, my closest friends are all senior level tech workers who are fully aware of what reddit did and the current state of everything, but I'm the only person that's left for Lemmy. They are all still regulars on Reddit. In the same vein, I've written off doing business with many companies due to their shitty practice. Other than my sister also dropping Target, I'm the only person that I know that has stopped giving business to shit companies.

    So yea, unfortunately the reality is that the vast vast majority of people just don't care enough change even the smallest of behaviours for ethical reasons. I mentioned something today at my family Christmas that I don't buy Reign energy drinks anymore because I stopped buying PepsiCo after they rolled back DEI. The response was, "get over yourself". That's probably the above average response for most people I know.

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  • [–] 20 points 8 months ago (1 child)

    i think that's cope unfortunately

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  • [–] 5 points 8 months ago

    It really is, YouTube to the best of my knowledge stands alone in the service they offer.

    Anyone can, at no cost to them, create an account, edit and upload a video up to 12 hours long I believe, and in decent quality. They also have a revenue sharing system where a creator with enough of a viewership base can get a cut, often more than half, of the ad revenue from their videos.

    I don't believe anyone else does that, outside of uploading SFW content to Pornhub or something.

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  • [–] 37 points 8 months ago (3 children)

    shit the internet has become a toilet and I have to go outside and look around and talk to people but everyone's on the internet now I'm fucked

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  • [–] 23 points 8 months ago

    Unironically, a lot of cultural sociologists I follow on bluesky/mastadon are saying that being offline and meeting people through niche hobby spaces and your existing extended social circles is starting to see an uptick, with a lot of younger people seeing posting on major social media or dating apps as "cringe". You're at the forefront of what's cool, nutsack.

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    [–] 28 points 8 months ago* (last edited 8 months ago) (1 child)

    A telling thing is that apparently Youtube's algorithm knows that these videos are AI slop. I suspect this because at the outset I was aggressively disrecommending any of these that Youtube suggested to me, and basically nothing like them shows up in my feed anymore. Every once in a while one still slips through, usually some manner of synthetic music thing, and I hit the ol' three dots and choose "not interested" and then "don't recommend this channel" and I never see it again.

    What's much more concerning is that the average user (i.e. non tech people, i.e. practically everybody) is being handed this shit by default and in my lifetime of experience of people already being widely unable to distinguish truth from blatant manipulative fantasy, the prevalence of false/misleading/nonsense/fabricated AI bullshit being constantly peddled inches from their eyeballs is absolutely eroding peoples' already limited ability to think.

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    [–] 27 points 8 months ago

    I remember a panic some years back about YT funnels of cartoon content aimed at kids, that would lead to weird and sometimes disturbing stuff like "elsa ariel and moana drown together" ... I guess the algo has evolved to target nonchildren now

    Garbage site, even if the Alphabet CEO wasn't an oligarch fash toady. Happily running health scam woo ads and refuses to act on reporting of scam advertising.

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  • [–] 23 points 8 months ago (1 child)

    And the comments are so obviously bots as well, they're so polite and saying compliments, and the same comment over and over by different accounts, just bots watching bot videos.

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  • [–] 17 points 8 months ago (2 children)

    If I had never used YT before, that shit would turn me off of it so hard.

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  • [–] 17 points 8 months ago (7 children)
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  • [–] 12 points 8 months ago (4 children)

    https://fediring.net/

    here's your starting point on the veritable "web" as in "the cyberspace website megacomplex", not as in "the virtual corporate paradise"

    Challenge of the day: get 10 hyperlinks deep from that webpage

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  • [–] 9 points 8 months ago

    Lemmy is so weird.

    So much of it is carried over from Reddit but then you have these flashes of something new bubbling up to the surface, instants of clear distinction where Lemmy culture is branching off from the rest of the internet.

    I pray that we look back at this time fondly as the beginning of something great, and not with remorse standing outside a burnt down house.

    With a can full of gas a hand full of matches.

    And still no one found out.

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  • [–] 13 points 8 months ago (3 children)

    I report each one. And then I tell YouTube I never want to see anything from that channel again. I even pay for premium because I don't want ads and I want to support some content creators (not shorts, no AI, etc). But this AI shit is really making me wonder what I'm even paying for?

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  • [–] 12 points 8 months ago

    20% of videos shown aren't AI slop

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  • [–] 12 points 8 months ago

    My niece loves these things. I’m super unhappy about it.

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  • [–] 9 points 8 months ago

    The dead internet is here.

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  • [–] 8 points 8 months ago*

    "Let's get those numbers up!" - TechLord, Profiteering Destroyer of Culture

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  • [–] 6 points 8 months ago (9 children)

    i havent found you tube interesting in years. I also use 3rd party viewers if I have to watch something there so there is no algorithym to suggest anything.

    Works better that way.

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  • [–] 6 points 8 months ago (6 children)

    Most people that I follow post videos there, can't help but use it unfortunately.

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  • [–] 4 points 8 months ago (5 children)

    You can use a third party tool to keep track of what you want to see, more or less anonymously subscribing.

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  • [–] 2 points 8 months ago*

    If I was into this kind of stuff, there are so many get rich quick schemes like - I could be creating ai slop and making side hustle or I could be selling merch to maga and then closing shop.

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  • [–] 2 points 8 months ago

    So this is what the power grids burn for?

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