The first thing I saw this morning when I opened X was an AI-generated trailer for Avengers: Doomsday. Robert Downey Jr’s Doctor Doom stood in a shapeless void alongside Captain America and Reed Richards. It was obvious slop but it was also close in tone and feel of the last five years of Disney’s Marvel movies. As media empires consolidate, nostalgia intensifies, and AI tools spread, Disney’s blockbusters feel more like an excuse to slam recognizable characters together in a contextless morass.

So of course Disney has announced it signed a deal with OpenAI today that will soon allow fans to make their own officially licensed Disney slop using Sora 2. The house that mouse built, and which has been notoriously protective of its intellectual property, opened up the video generator, saw the videos featuring Nazi Spongebob and criminal Pikachu, and decided: We want in.

Archive: http://archive.today/fau2g

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[–] 185 points 9 months ago (5 children)

The first thing I saw this morning when I opened X

My brother in Christ, it’s called Twitter and why are you still checking it? Embrace mental health.

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  • [–] 57 points 9 months ago (2 children)

    If it helps, op isn't the one opening twitter. It's whoever wrote the article for 404media

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  • [–] 85 points 9 months ago* (3 children)

    To be fair, Disney has been turning its characters into soulless slop way before it became a trend.

    Remember their made for home video sequels?

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  • [–] 44 points 9 months ago (1 child)

    The corporate world loves a buzzword, especially one they can abbreviate and right now it's artificial intelligence

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  • [–] 35 points 9 months ago (5 children)

    DIsney already produces slop as it is, MCU and STAR wars has mostly been slop ever since streaming has come online.

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  • [–] 20 points 9 months ago (3 children)

    On the other hand Andor is up there as one of the best shows ever created

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  • [–] 12 points 9 months ago (1 child)

    Andor could be a stand alone series it barely registers as star wars, to the point where some people think it was an adapted spy thriller script.

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  • [–] 7 points 9 months ago

    That's how a lot of episodes of Star Trek worked. They would adapt SciFi short stories to the Star Trek universe. It's a great way to both get great stories and support authors. I don't think the "short story" publishing machines still run, unfortunately.

    Heck, now that I think of it, there was actually a DS9 episode about a short story publishing company.

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  • [–] 26 points 9 months ago (5 children)

    This is going to be something that will lead to new precedence. Disney is a litigious company when it comes to their brands. IIRC you can't trademark/copyright AI generated creations. I have a feeling Disney will get that changed.

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  • [–] [S] 8 points 9 months ago* (last edited 9 months ago) (3 children)

    Characters can still be under copyright even if the content itself isn't. It's stupid, but yeah...

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  • [–] 9 points 9 months ago* (2 children)

    Seems like an awkward conflict. If the generated material can’t be copyrighted and the characters are “licensed.”

    Can I copyright my ai output if I put my own copy-written character or IP in the corner? Does a logo count? What about a dancing logo character?

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  • [–] 10 points 9 months ago (1 child)

    If the characters are copyrighted but the story and movie is AI generated, can I just swap them out with my own characters and it be perfectly legal?

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  • [–] [S] 8 points 9 months ago* (last edited 9 months ago)

    Pretty much. Characters only enter into the public domain after the copyright for the first publication of said character lapses or if there is a copyright waiver, such as the CC0. That's why Steamboat Willie entering the public domain was such a big deal.

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  • [–] 25 points 9 months ago (3 children)

    Haha, there's gonna be so much porn, isn't there?

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  • [–] 11 points 9 months ago (2 children)

    I will bet you a million bucks that Disney put a clause in there that Sora would not be able to generate Disney porn.

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  • [–] 20 points 9 months ago (1 child)

    *Disney loses over $1 Billion

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    [–] 17 points 9 months ago (1 child)

    Maybe in future you can select characters and main plotpoints and get a new movie when ever you like.

    Generated garbage can't be any worse than abysmal shit they have been pushing out for few decades now. Pretty sure they can find morons willing to pay for it.

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  • [–] 16 points 9 months ago

    It's quite funny because every Disney movie nowadays feels fake and manufactured without AI.

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  • [–] 14 points 9 months ago

    Oh, how cursed...I hope the AI hype leaves them wiped out.

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  • [–] 12 points 9 months ago

    Disneys been shit for well over a decade and I wasn't going to give them any money anyway

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  • [–] 12 points 9 months ago

    Meh, Disney porn is already abundant. Really don't need this.

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  • [–] 10 points 9 months ago

    Disney investing in me not wanting anything to do with them, when they achieved that the minute they bought Star Wars. What a waste of good money.

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  • [–] 10 points 9 months ago

    I'm really enjoying the headlines some journalists are finally starting to write. I don't think we've fully moved on from access based, deferential journalism, but there are at least a lot of news sources finally starting to publish things with headlines and content that aren't from the PR department of the covered news item.

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  • [–] 9 points 9 months ago (8 children)

    I saw Elio recently and.... AI can't possibly write worse plots than this

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  • [–] 20 points 9 months ago (7 children)

    It makes me sad because elio was supposed to be a cute story about a queer kid learning about his place in the universe. Instead, the original director and writer got kicked, the movie was butchered and a new film was made from the corpse that had nothing to do with the original premise. Then it was released without any marketing and the animators were blamed, "the movie flopped because of bean mouth!" No, is flopped because Disney is an evil pos that only wants profit and to cause suffering to minorities in order to extricate more money for the shareholders.

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  • [–] 12 points 9 months ago

    Never, never ever ever trust corporations to do social change topics in a good way.

    The unholy union of business and feminism still means that you now need 80h of paid work a week to keep a family afloat instead of the 40h we had before.

    Disney and LGBTQ+ and other minority topics is exactly like that. They don't care about anything like that, all they care about is making money.

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  • [–] 10 points 9 months ago* (last edited 9 months ago) (3 children)

    Sounds kinda what happened to Zootopia, with the first draft being too daring maybe.

    A shame about Elio, the final product is about as bland and uninteresting as an animated movie can get.

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  • [–] 5 points 9 months ago (2 children)

    I'm sorry but what was wrong with Zootopia? I thought that movie was quite excellent.

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  • [–] 15 points 9 months ago (1 child)

    Zootopia is great, but its first draft was notoriously quite different and a lot darker, leaning more into the predator vs. prey theme.

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  • [–] 4 points 9 months ago (1 child)

    Is that what the original premise was supposed to be? I saw it as some annoying kid who got rewarded handsomely for his socially inept behaviour. To me, he was so unlikable.

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  • [–] 14 points 9 months ago* (last edited 9 months ago)

    He was the queer kid of a Latina mother in the US who liked fashion and wanted to save the environment. Then it was focus grouped to death until the director and the main star left. Pete Docter killed the film because he hates people. "Want to make films that appeals to as many people as possible" means kill minorities representation to him. This attitude will eventually bankrupt Pixar.

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  • [–] 9 points 9 months ago

    Really overestimating that people want to see this shit.

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  • [–] 6 points 9 months ago* (1 child)

    I don't like Disney, they have been dead to me for a long time. And I don't like that they got cozy with OpenAI.

    But if they had released a "disney studio" with AI that they trained on their own data, and let people make fan disney shit, I wouldnt really care that much. At some point, most people realize that even with the tools to make stuff, they still aren't all that creative and get bored of it anyway.

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    [–] 5 points 9 months ago*

    Cardinal rule of branding. Exposure is the name of the game. The more eyeballs see your thing, the better. As long as it's not adjacent to bad things.

    This could end really well, or really, badly, extremely not.

    🍿

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