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Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it's against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
Because if too many people and things use hi-viz, that will make it regular-viz.
It's funny, but as a driver and a cyclist, the amount of times I barely saw the person on the bike, because they had no hi viz, no lights and no reflectors (and black/dark clothing), even in moderately good visibility conditions is too damn high.
It's not that big of a deal in cities, but I'd be really pushing it to ride my bike out on a 70+ kmph road, and you'd have to hold me at gunpoint to do it without any lights, because I'd be as good as dead anyway.
Of course black cars are kinda the same, except here in Poland every car is required by law to have at least position lights on at all times (yes, sunny daylight too), and it makes a world of a difference no matter the paint color.
I prefer when all people occupying the road, whether its a pedestrian, cyclist, motorcyclist, car, or horse rider be as visible as possible.
Its why I refuse to drive a gray or silver car. They blend in with the pavement at certain times in the am and pm and if it's raining really hard they disappear. In a lot of ways they are worse than black cars.
What's wrong with making sure you are visible? Why is that something to make fun of? (I'm not asking you directly, I just don't get the joke in the ad.)
also grey and silver are boring as fuck
I think any bike intended for road use should be equipped with lights
We have daylight running laws here as well, but those lights are different than the regular headlights and weaker.
In driving school they taught me to just put on my regular lights all the time.
They're a lot stronger than the daylight ones and make you more visible
I'd even argue (this is what the Internet is for) that gray cars in rain are the absolute worst. They just disappear without any kind of lights on. I don't know why we don't just have headlights and taillights on all the time. It's how I've driven for the past 15 years, to me it just makes sense. I'm never caught forgetting to put them on when it's raining or when it's dark, because they are always on. I like people to see me, I do not want to be involved in a collision.
They just disappear without any kind of lights on
My area has a law where you must have lights on when raining
Anyone who isnt a fucking dumbass that turns off auto mode will have a vehicle that does so automatically. Sometimes rain sensors, sometimes light, sometimes just turning on the wipers, but they all have it.
Some drivers are dumbasses and refuse to use auto mode that's been around for 30 years, and those people should have their license taken away.
Mine too.
The funny part is that it is actually "headlights on when wipers required", which is quite strange. When I am in heavy rain and I have a freshly rainx'ed winshield, I don't even need wipers. But I still need lights
Here in Spain is much simpler, if it's cloudy lights go on. Anything besides a blue sky basically means lights on. Its way easier since you just always have them on and that's basically it.
Yeah, that's what I want. Car manufacturers should just have them be always on, and that turning them off uses some mechanic where you have to be in park or something. I've just seen too many people who don't use them in the rain, and of course the folks who think their daytime lights are their headlights at night.
Cars should be bright as fuck. A bright red, orange, green, or yellow car stands out way more than the black, white, beige and gray shit that dominates the road.
To be fair, cars have headlight and taillights.
Here in Sweden cars are required to allways have their headlights on when the car is moving, making them far easier to see even during the day.
It us frankly one of the most annoying things about crossing the street when being abroad, cars having their headlights off during the day, it is much more difficult to see if a car is moving if it has the headlights turned off, than if they are on.
Cars used to have lots of reflectors on them in the 1980 and 90's. Especially I'm the head and taillight clusters.
Cars should also be required to have high vis strips like commercial vehicles.
I get the sentiment here but as I'll always say the car wins.
You can't call it a death machine and then act like it's not one.
Cars have lights built in. Humans don't. Wear the fucking highvis and save your life.
Either that or start wearing light strips all over yourself.
Okay but hear me out here, we design streets where bikes and cars don't have to share a lane. Crazy idea i know.
We should design streets for the cyclists and drivers we have, not the ones we want.
Fair point that roads should be designed a lot better, but in the mean time, if you're going to be driving on roads that got put down originally 50 years ago without cycling paths and no lights in the middle of farmland. Wear the high Viz gear or make sure you have working lights and reflectors.
I only wear hi-vis to take one more excuse away from the driver when they hit me. It doesn't actually help people see me in my experience.
I drive a Smart 451 which was silver initially. I can‘t count the amount of times that trucks and cars on the highway cut me off. At first I thought they were just assholes, but now I think its partly because its such a small car that the silver blends in with the street.
Two years ago, I wrapped my car in bright neon orange as part of an ad campaign from my company and it feels like I‘m getting noticed much more often. It‘s literally like a high vis west for my car.