I used to keep it off on sites I wanted to have revenue but everyone uses them to annoy the user into subscriptions anymore so it's not worth turning it off.
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I already pay for it and will continue to do so. I have no issues spending money for a product I enjoy.
It's never enough, soon they're going to show ads even to you, a paying customer. It's happening to some streaming providers already, it's coming to YouTube too, mark my words. Online streaming is turning into cable.
I pay the content creators I enjoy. Youtube can make due with the data they harvest and sell.
I definitely recommend people check out Youtube Premium if you hate ads and use YT a lot on smart TVs and mobile where ad-blocking is more difficult.
The majority of my video watching time is YT and I primarily do it on my phone or TV, so it is worth it for me. I wish I could cut out YT Music and save some money while using a music streaming service I prefer though.