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When you hear someone pronounce GIF as 'JIF
(i.imgur.com)
Graphics Interchange Format. Graphics. Not Jraphics.
So its "Jraphics Interchange Format"?
The creator says it's jif. That's it. That's the end of the discussion. You don't get to decide which is correct. The end.
You can say gif if you want, you'll be wrong, but you can say it.