The only movie I was willing to see was the Mario movie and I still ended up torrenting it. Why should I go to a public theater, get ripped off at the ticket box and the food counter for some mild entertainment? Especially when I can cook up an entire meal at home and eat it in front of the TV.
Better food, more comfortable, private setting and most importantly, Cost effective. If you want to get people like me to go to a theater, the incentive better be worth it. I won’t open my wallet otherwise.