Watch at 23 minutes. These are what I believe to be trump's techniques that combined with the religious institutions his followers belong to, result in a cult like following.
In order to hypnotize someone you don't have to do like stage magicians of swing watches or have a person look at the Eraser on a pencil or stare at a spot on the wall. You can do it by controlling your voice by doing as I'm doing now. Get it a bit more sing songy and chanty and you can watch people's breathing and pace your phrasing so that you can start cooling them down and getting them into a light trance.
And then, most trance induction that's used by various cults, then utilizes guided imagery in which the speaker appears to be telling a parable, repeating a verse over and over again, telling a story of his childhood in a soothing rhythmic way, in order to get the person into a trance state.
Why would a cult leader want to get a person tranced out a bit. What hypnosis and trance induction does, is it gets your attention and my attention highly, highly focused so we don't have critical thoughts. We don't judge what we're doing. We just trust the person that's giving the visual imagery and the relationship, and it makes us much more malleable and suggestible in that state.
So that, once the leader gets us into a light trance, then the speech, the sermon, the message that they put in. has a lot more impact than had they done it without doing the trans induction first. So that's why they do it. It makes us more malleable, more suggestable, and it shuts out that critical mind chatter that we have.
Such as, while you're watching this video, you're asking questions and saying, “I wonder if she means...?”, “I wonder if she's going to get to…?” If you were being tranced out, that kind of questioning, thinking, gets put aside. And you're just listening to the voice, the image. And then, what the words say to you you're much more likely to incorporate into your thinking.
Note: grammar kind of sucks. Feel free to offer fixes.
Journalists, I'm telling you, there's a story here.