this post was submitted on 24 Mar 2024
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I’d be careful to read too much into this. If they wanted it to be successful, it would have been Raid: Shadow Legends or Genshin Impact level promoted, especially with $140M sunk in dev.
This seems like they had no confidence in the finished product so they didn’t even bother to market it, just shat it out to app stores probably to meet contractual obligations and it will be gone soon.
Either that or there is some behind the scenes nonsense happening preventing it from being marketed. Think something like Will Smith having it in his contract that it has to release and giving him 25% of sales, for example.
But for something to cost that much and bomb that hard, it’s essentially impossible without them basically cutting their losses before launch and expecting it to fail. It’s the mobile game equivalent of the “lowest grossing movie”, basically something that was only released because it has to be, and not a true reflection of product quality. Like I’m sure it sucks, but is it THAT much worse than 99% of mobile trash? Probably not.
Any chance a lot of the money got funneled somewhere else and the actual game had some tiny budget?
Definitely a non-zero chance, at the very least