Television

4536 readers

58 users here now

founded 1 year ago

MODERATORS

[email protected]

-4

Gen Z Is Ditching Movies and TV on Streaming for Social Video (www.thewrap.com)

submitted 6 months ago by [email protected] to c/[email protected]

2 comments fedilink hide all child comments

One reason behind the shift may be related to price. About 52% of Gen Z respondents and 54% of millennials have canceled a paid streaming service in the last six months, compared to 43% of Boomers and Gen X.

About 36% of respondents surveyed said that SVOD content isn’t worth the price, with 48% saying they would cancel their favorite subscription if its cost increased by $5 per month. Gen Z and millennials surveyed pay an average of $63 and $67 per month, respectively, while Gen X and Boomers pay $62 and $53 per month.

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 3 points 6 months ago (1 children)

About 52% of Gen Z respondents and 54% of millennials have canceled a paid streaming service in the last six months, compared to 43% of Boomers and Gen X.

That's essentially no difference. Actually half of all target market has cancelled... something.

Also, $60 on average? That's insane.

[–] [email protected] 2 points 6 months ago

Isn't that a pretty big difference? If nearly 50% of users in those age groups are cutting back that seems bad.

Speaking as one of the people who has cancelled a streaming service, I'm doing fine without and unlikely to resub.