One thing that I've realized about this generation of kids and people who didn't grow up on tech but were forcibly introduced to it(millennials, gen x, boomers) is that they don't want the game to be challenging or to reward skill.

As a gen X who has been gaming for all my living memory, electronic gaming since I was 5, and gaming on computers since i was 10, I don't think you have any clear idea what those generations are like. Certainly, there are groups that vastly prefer games of chance to games of skill, whether they be electronic or not, but I've seen those in every generation, just like I've seen the opposite.

There's a psychological phenomenon around this but I forget the name for it. But yes, there's evidence that seeing someone play poorly, and thinking "oh that's easy I could do that" actually does motivate you to want to do it. Like a weird "prove I'm better" self ego stroke sort of thing. And these ads very much are intentionally playing into that.

Additional facet: when I was younger, only super nerdy, tech people into coding and stuff played video games. Now tho, way more people playng phone games, video games. So games popping up to cater to people who aren't super nerdy or into tech.

see also the find the lady game played in tourist traps around the world.

Pretty much going right for the dopamine hit; gotta keep em hooked.