this post was submitted on 13 Jul 2023
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Technology
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The real reason seems to be clear: data and revenue. Like other automakers, GM is looking to monetize data-driven add-on features and services. They're hoping to achieve profit margins of over 20% on "new businesses" by 2030, and the all-new subscription-based infotainment system will play the central part.
This is a familiar approach; every automaker now wants to be the next Netflix of the auto industry, where your car becomes another subscription service.
GM's competitor, Ford, is also vying for a slice of this pie, aiming to create a "software-defined vehicle" with over-the-air updates and paid features.
Oh gawd. I knew things were heading in this direction, but this sounds just horrible. Walled gardens everywhere.
This business idea / revenue model will get people killed.
This goes a lot deeper than outsiders of this industry can simply imagine.