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YouTube is slowing down for users with ad blockers in new wave
(9to5google.com)
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this post was submitted on 14 Jan 2024
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I'll never understand why they spend so much effort pushing ads into people's faces that don't want see them and so little making ads more attractive.
A very large chunk of what people consume these days is effectively already ads. Every Youtuber holding a product into the camera is an ad. And people want to watch that. They want to know what new products are out there. It just has to presented appropriately.
Forced ads with mandatory 5sec isn't making people interested in your product, heck, numerous times I might have been interested in a product, but lost interested since I couldn't rewind the ad or because the ad didn't link to anything that gave me further information. A 15min video from a Youtuber reviewing a product in detail is way more effective than any regular ad I have ever seen, yet there are almost no ads in that style.
Too be honest I was fine with seeing an ad every few videos. But at some point it became unskippable ads before , during and after a video.
Ads got too aggressive, people made adblockers, ads got more aggressive because of lost revenue, almost everyone starts using adblockers.
They did it to themselves, people were content with simple ads on a page, it's once they started interfering with the content and access of it that they became a problem.