uh no? It's entirely the common people in the west too.
the average white westerner uses "North America" as a term that excludes Mexico, for god sake. Yes, whites are literally retconning the geographic term "North America" to constitute an ethnoracial zone which excludes Mexico, in the same way that they retconned the terms "Caucasian" "Indian" "continent" "Aryan" and many more, all of which had actual rigorous definitions but now literally just mean "white people"
any Latino who thinks they're "western" in any sense other than cardinal directions is beyond me, they've literally been doing this shit for 300 years kek