By default you only have access to Google Playstore apps
Yes, but for the purpose of video content, those aren't "games" in the context of the steam deck. For the steamdeck (or any console) you have games and launchers instead of shows and apps. Steam loading Gog or Epic or Uplay as the interface from an initial "home" menu, analgous to the home menu for Android TV (not Android), Apple's TVOS, or the Roku home page loading Netflix, HBOGo, Prime, or AppleTV+. None of those are "games" - you don't do anything with them - they launch the content from their catalog - content which competes with the hardware/OS vendor's own catalog. I can buy a movie from Apple or Roku or Amazon from within their launcher, even though I could have bought it through Youtube.
So I might load up my SteamDeck and choose Epic as my Launcher. Then the Epic Launcher shows me all of my games and allows me to buy new ones or collect Epic Points (IDK, I don't use their launcher, tbh) and chat with all my Epic friends. If I want to play a Steam game, I press Home and select the Steam interface (which is the only one on the real Deck) and then I have the familiar Steam launch interface.
Epic v Google was about Fortnight and the 30% fees on in-app purchases which had to go through Google with no way around it. Same with Apple. This same problem might exist in SteamDeck if Steam required that any purchases made in the Gog or Epic launcher had to be processed through the Steam store and Steam took 30%. And, of course, the only reason this doesn't exist for the steam deck is because you can't even buy Fortnight on Steam. I don't think, if you purchase a video through Amazon Prime on AppleTV or Roku, if Apple or Roku get a cut. If you subscribe to their monhtly license, they do - but not for discrete purchases made. The gaming angle - and fortnite's fight with the stores, is about this cut applying to everything.