Automatically creating a shadow account for everyone on Instagram?
Even allowing people to follow that account?
Sounds like they really wanted to push Threads out the door in a big way.
Why?
Because Instagram did the same BS with their “Notes” feature recently and now nobody uses it.
You were automatically enrolled and it showed up on your feed and three months later, it’s crickets.
As much as I hate Twitter, I don’t think Threads is going to make a dent in the long run.