Automatically creating a shadow account for everyone on Instagram?
Even allowing people to follow that account?
Sounds like they really wanted to push Threads out the door in a big way.
I’m not sure how you can see it any other way.
They had a successful platform (Instagram) and piggybacked a new platform on top and are counting the users toward their numbers.
If Zuckerbag released Threads without being tied to Instagram, it’d be a queef in the wind of a userbase.
It’s a clever strategy. For sure. I won’t pretend it’s not.
But seeing how “Notes” went - I don’t think it’s gonna go very far.
It’s like if McDonald’s started selling hotdogs from their stores under a separate store within their restaurants.
“McDog’s has over 1 billion served!”
No, McDonald’s does - you just put another product under the same roof by a different name.