Wow. Front page of huffpost.com right now. Interesting...
I honestly don't think people need to sell Lemmy like this.
The vast majority of users are not going to care at all about the fediverse. They just want a site that works like Reddit, and lemmy will give that to them. Personally, I think that within the next year or so, one or two instances are going to become the predominant ones and eventually close themselves off from the rest to better control the content.