this post was submitted on 28 Nov 2023
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I'm hoping that with Goldman withdrawing, the partnership could be transferred to either American Express or perhaps JP Morgan. I don't see another company that can offer what Apple aims to achieve with the card.
Neither of those outfits are likely to adopt the kind of underwriting standards that Apple will want in place.
Nobody — even the subprime folks like Synchrony — is going to concede the interchange fee revenue that GS surrendered to Apple. That’s the truly shocking part of this story.
My bet is on Synchrony, in all honesty. I kinda hate them but I’ve had better experiences with them than GS. A lot of their problems come down to outdated technology and that’s something Apple will certainly fix for the Apple Card. A good partnership might even see Apple lend some expertise to Synchrony on their other products. Their account management system feels like it was designed in the 1990s on Web 1.0.