I love how twitter had one of the best brand names, I mean it's just good in general, but it's also builtup and maxed it, fully SEO'd, everyone knows it, it's short, it's history is long, it's the level 100 legendary pokemon of brand names, but then he replaces it with a level 5 magikarp.
That's not to mention the SEO ambiguity of X (from your keyboard) or this weird other symbol 𝕏.