Literally just mainlining marketing material straight into whatever’s left of their rotting brains.
Many such cases.
Not long ago, I even got into it on this site with someone with a "everything in the universe is just a computer program and can be programmed and solved like computer code" take, which was specifically applied to psychology, which was entirely dismissed as less than junk science (though to be fair there are woo enjoyers and cranks like 
in the field). In short, that computer toucher was 100% convinced that post-traumatic stress, personality disorders, and much more could and should be seen as "coding" problems that could and should be solved by coding solutions.
I asked the computer toucher to demonstrate an example of the superior "coding" approach to treating, say, PTSD, in a way that beats EMDR therapy (which was already dismissed as less than worthless junk science). I received no meaningful answer.
There's been bazingas for thousands of years if not longer that want to reduce all of the universe and everything conceivable in it to whatever's the technological hotness at the time. "Everything is fire" was once a thing. "Everything is wheels" came later. "Everything is clockwork" came after that. And now it's "everything is code" and it's totally different now. Just one more reductionism bro this time this is it bro.