I guess the idea is that if a person is giving you zero ad revenue, then them switching to a diff browser instead of removing ad blocker doesn't change your equation.

But if any of them do just turn off the ad blocker it's a win...

However I'm not sure if they lose other revenue because they don't use chrome (like data tracking info)

Ublock is so good at being 'set and forgettable I've gone beyond just suggesting it to friends and family who aren't very tech literate, and just installed it for them. I'm sure I can't be the only one. But these people would likely go straight back to consuming ads rather than try to figure out why their ad blocker stopped working. That's sad but it's true.