Mentioned this in the other branch but:

The Space Shuttle was already a "reusable rocket". And the Saturn Vs would be recovered and refurbished, where possible. The main issue is that, much like with the space shuttle (and the "Starship" rockets): A LOT of wear and tear occurs during takeoff and re-entry. Reuse involves a LOT of repair and maintenance that often gets short cutted to save money. Which... is what leads to tragedies like Challenger and Columbia.

And I addressed the landing rockets on a pad. It is primarily a function of having MUCH better computers these days. And I was going to talk about how that has already been done but, while checking if Blue Origin also do it, I came up on this

https://www.discovermagazine.com/the-sciences/dc-x-the-nasa-rocket-that-inspired-spacex-and-blue-origin

So... it wasn't even "never been done before" a decade ago.

The big reason why we moved away from the Space Shuttle was... well, mostly Challenger and Columbia. It got that "This is bad technology" juju. But also, the costs of reuse are significant and drastically increase the cost per payload. I've read some good articles that argue we could make a MUCH cheaper and MUCH better space plane with modern tech but I am not qualified to assess that.

But... that also applies here. Having a rocket that lands itself is great and significantly reduces damage from recovery (whether it is thumping wrong in the ocean or getting damaged in transit). But that means you need a lot more fuel and a lot more weight for all the advanced maneuvering systems. And as you actually get out of the atmosphere, you now are increasing those costs considerably.

Whereas the old capsule system, while not sexy in the slightest, "works". Get the payload into space and then, when ready, use a minimal amount of fuel to de-orbit in a controlled manner and deploy a parachute once you aren't on fire anymore. But the main drawback to that is that the pod itself is incredibly limited in size and scope. With most modern missions expected to dock at a space station this matters a lot less. But I expect a return of a "space plane" design if we ever actually do a crewed mission to Mars.