this post was submitted on 15 Nov 2023
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They’re just delaying the inevitable. They know that once they’re forced to allow side loading in the EU it’s only a matter of time before all other major markets follow. They will now be forced to actually compete by cutting the Apple tax rate, the horror!
How is this going to reduce the apple tax?
Apple provides services for that Apple tax. A new competitor with no ability to create APIs and new tools is not going to compete on quality.
I don’t see what changes this will make. I can see the case for game app stores but regular apps? If apps sell more on the Apple App Store devs will gladly pay some Apple tax.
What apps will we get that are not available now? You need to convince the developers to move platforms, not just the users. So what is the benefit of using a different store?
It’s funny how people assume that alternative app stores would mean they can get around paying their cut.
As was established in Epic v. Apple, it’s not a payment processing fee, it’s an IP fee:
This applies to sideloaded apps, alternative app stores, external payment processing, etc. The fee is to be payed for using the platform, its tools, and technologies, and having access to the user base generated by Apple via their hardware. That’s what you’re paying a 30% cut for.
If sideloading is allowed, how would they enforce that?
Sideloading does not mean that you’re not subject to a ToS or that you will get full access to system frameworks.
This would potentially still require you to have an Apple developer membership to properly codesign binaries (like on macOS) if you distribute binaries and thus Apple could ask for financial audits to determine your income made with iOS customers.
This was explicitly mentioned in the court ruling: If a payment provider outside of Apple is used, Apple is entitled to such an audit to determine the size of the fee.
That’s not an enforceable policy though. If you allow any form of sideloading, people will get around that quickly. Jailbreaking is already possible, sideloading will make it easy.