this post was submitted on 15 Nov 2023
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They would need to completely revamp the branding if they want to market towards younger non-tech interested individuals. Simplify the hardware/software and boost marketing with a cool and luxury focus. I don’t think feature improvement is required for this problem in NA, you need to change the nerdy alternative image people have in their minds when they think Android.
But they basically own the rest of the world so idk if this is even an issue.
A lot of it comes down to the messenger too. The younger people that I know prefer iMessage, green bubbles are like repellant to them. If android could get their shit together and make a similar app without doing the typical Google thing of fracturing it into five apps later on, then they might actually win some of the younger market share.
At this point if Apple stops being such an annoying ass company weaponizing iMessage and adopts RCS or if the EU forces RCS adoption, that's the first step to loosening Apple's grip on the US market.
Until people can send HD images, videos, gifs, and stickers irrespective of device/platform, Google or Samsung can't do anything. Once teens see that their classmates and friends with Androids aren't sending low res compressed pictures over text, they'll have one less gripe about texting "green bubbles". There's a lot of other things that Google and Samsung can do after Apple adopts RCS to make the texting experiences even more seamless.
Personally I switched to the iPhone 12 after 3 years of owning a Pixel 2XL predominantly because the widgets and App Library features brought iOS on a day to day level on par with Android. Less customization and tinkering sure, but overall experience was a simpler and seamless one. I'll switch back to a Pixel once RCS is adopted by Apple, and Google implements the necessary features to alleviate the green bubble vs blue bubble bullshit.