this post was submitted on 15 Nov 2023
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They would need to completely revamp the branding if they want to market towards younger non-tech interested individuals. Simplify the hardware/software and boost marketing with a cool and luxury focus. I don’t think feature improvement is required for this problem in NA, you need to change the nerdy alternative image people have in their minds when they think Android.
But they basically own the rest of the world so idk if this is even an issue.
It dominates the rest of the world due to cheap android phones being available there and many of them can’t buy Apple phones for cheap.
For example: India , where I come from, people can’t afford iPhones so they buy the cheaper android phones. But literally every single person buys an iPhone as soon as they can afford it. iPhone market was really low in the past because you couldn’t even buy it there. Now that the used iPhone market is growing there, a lot of people prefer buying a used , relatively cheap and reliable iPhone over a new cheaper android phone.
Market penetration is the issue. Not that people over there love android over iPhones.
Everyone there loves iPhones over android.
As an Indian, I was going to give the same example, but you already covered it. I live in the US now, whenever I go to India during vacation, I get request to bring at least one or two iPhone(s) from US to India. LMAO.