this post was submitted on 06 Jul 2023
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I have just read elsewhere that they're using the same account as Instagram uses. So if you have an Instagram account, and have done nothing with Threads at all, they're likely still counting you as a Threads user.
tl;dr: They're being misleading.
You still have to create a profile on Threads when you set it up. Instagram is waaaay bigger than just 10 million users.
For context, Instagram has two BILLION users. Facebook has just shy of three billion.
Mastodon has a total of ten million.