That's probably referring to the fact that you shouldn't prewash by hand before putting something in the dish washer.
It may also simply be inaccurate marketing.
Good (if rather rambly) video about it: https://youtu.be/_rBO8neWw04?t=505
He also touches on that prewash marketing in a second follow-up video to the above. It also discusses the value of rinse aid.