It's almost as if when capital attempts to adopt progressive policy without also changing the social order, it abandons it almost immediately in order to pursue the bottom line, because it was never that invested to begin with. They were always going to be tenious, shit allies, because there is nothing materially tying their allegiance to the rights of minorities.

However, the lumpen-proleteriat are all over the place when it comes to this stuff, it's really the hundreds of middle managers and car dealership salesmen who are driving this, guys who have little education but can spend 7,000 a year on beer at the bar.

Edit: Pretending having a rainbow profile pic actually helps LGBT people is some hilarious level of buying into the performative signalling of the bourgeoisie. They aren't on your side. They will never be on your side. They do not share the same interests as you.