I agree, and finding an ally in major banks and retailers doesn't make things 'boring and household'. That's like saying American Christmas is 'boring and household'. I'd rather have queerness and rainbows be like American Hannukah, where I don't need to be sold identity validation.

Not that any of that was within community advocates of LGBT movements control btw, these corporate trends operate mostly outside of their influence. I just don't think it changes the ball game all that much.