The company, now called "Skydance", is owned by David Ellison. This is over the anti-Nazi and anti-genocide themes in Gunn's works.

the Evangelical Christian Cinematic Universe is generally regarded as an untapped market by these people. there is a whole demographic of households that can only watch The Hallmark Channel, listen to "Christian" labeled music, and content from the Angel Network family. they don't watch anything mainstream, because it might have LGBTQ content, deny Christ, or portray an interracial relationship not being lead by a strong, white, male head of household.

the production companies that do cater to these people can churn out literal garbage and they retain a captive audience no matter how piss poor the production and final products are.

i think its a miscalculation on their part to expand the platform from its highly profitable, concentrated niche into major networks and IP. they don't have the audience to sustain a more broad landscape. however, media companies are a bit of a vanity asset anyway for the megarich. if they can get it to break even operationally, there's the intangible value of exerting control over what people see and hear, from cultural products to direct propaganda.

i think its money laundering + propaganda wrapped into a nice little present