Basically he's saying they get a blank check for AI tools.
My understanding is this: Tokens in AI wording are essentially measurements of computational time and power. You subscribe to ChatGPT for $X and you get #Y tokens. Each prompt costs a number of tokens depending on how long it takes and how much computational power it takes. The newer and more impressive models that use newer hardware (potentially more power) and expect better results also cost more tokens.
Basically rent a basic sedan for travel for $50 a day or a new sports car that goes faster and burns more gas and looks cooler at $500 a day. Maybe a pickup with practical hauling space for $300 a day.
That's what people are paying for when they subscribe to ChatGPT or Anthropic. That's how those companies make money, especially at scale for large companies.