To be clear I'm not demonizing us for talking about it, but that's his tactic. He says something that keeps him in the news cycle, that keeps him in the minds of investors, which keeps his valuation up, and that's the money. If he became irrelevant in the news that would mean his valuation was going down, and he'd be losing money - so yes I think him stirring the pot is to keep OpenAI relevant and talked about.