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While involution stems from domestic dynamics, China's de-involution push also carries important international signal value. For years, the country has been seen – especially in developed economies – as an exporter of ultra-low-cost goods, with its manufacturing advantage often attributed to cost containment.

In this context, the de-involution agenda can be understood as a subtle yet strategic response to global concerns. Domestically, it echoes China's pursuit of "high-quality development." Internationally, it helps recast China's industrial image – not as a provider of affordable goods, but as a generator of trustworthy and durable products.

This shift signals China's effort to align domestic reforms with international expectations, sending a clear message that it aims not to dominate markets through cost alone but to compete in a responsible and sustainable manner.