I have no industry ties and I also don't like the ultra-processed labelling. Refined white flour is very processed, but when you process it further, by fermenting it to make sourdough, you make it healthier, not less healthy
And then there are the more fundamental debates, including the argument that foods like flavored yogurt and whole-grain bread are beneficial even if ultraprocessed, so it doesn’t make sense to regulate foods based on processing levels.