Not the people, industries do that.
People are very good at adopting whatever and thats mostly fine. Nobody is forced to partake in the corporate stuff. I also think its a bit unfair to westerners, we would like some culture too and we would not like to be restrained to christianity or the celtic stuff (that i personally like) but is very popular with nazis as well. In general living in the middle of europe everything native to my culture always feels a bit right wingey which many obviously dislike.
Being part of a foreign religion doesn't make it non bullshitty though. I will not just shit on any religion that i didn't grow up with but you can't argue that there aren't people everywhere commercializing and using religion in their own interest.