the IP is incidental. it seems like the studios need to license the production of something with the IP to protect it from entering public domain.

so now a list of IP from a giant bin is what studios will greenlight, so writers have to shoehorn a story to use an existing asset.

comic books, cartoons & kid shows, video games were the low hanging fruit. now they're going through the board games and toys.

what's really gonna be surreal is when we're dealing with what's left at the bottom of the bin. Tupperware: The Movie, Swiffer: The Movie, Kotex: The Movie.

and the thing is, some clever writer at their wit's end is going to tell a dramatic, engaging story using household products and it will make a billion dollars.