David Revoy | Mastodon | Bonus Timelapse

Transcript

The Degraded Search Engine

A comic in four panels:

Panel 1. Cepper, the gothic sorceress, walks toward a large steampunk machine in the center of the library written “Gooblin” on it, colored letters. The machine resembles a rusty block, with a threadmill on one side, a seat and a typewriter-style keyboard.

Cepper: “A good old ‘search engine’, this is what I need for my research!”

Panel 2. Close up, Cepper types on the typewriter keyboard, looking at the screen.

Cepper: “R.I.N.G. O.F. F.I.R.E S.P.E.L.L.S. enter”
Cepper: “...And voilà.”

Panel 3. The machine spits out dozens of scrolls and books. Cepper reads them.

Cepper: “Wait... Why are these results so bad?...”
Book 1: “(Ad) Ten Fire Spells That Will Change Your Life (You Won’t Believe the 7th!)”
Book 2: “(Sponsored) 15 Spicy Onion Ring Recipes”
Book 3: “(For you) Top 5 Best Engagement Rings”
Book 4: “(ad) How to Start a Campfire: A Comprehensive Guide”
Book 5: “Is Your Fire Spell Not Working? (Try This One Simple Trick!)”
Book 6: “(Sponsored) Cheap Fire-Resistant Panties! (50% Off Today Only!)”

Panel 4. A librarian approaches, their AI Parrot perched on their shoulder, pointing it. Cepper looks defeated, her eyes blasé.

Librarian: “Yeah, they tuned it this way so everyone just uses their Avian Intelligence for searching now...” Cepper: “...How unsurprising.”

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[–] 1 point 3 hours ago*

This is a fair point, +1. I didn't mean to, but looking at my comment I gave Google too much credit here.

But, they contributed to the SEO industry that led to this. The whole system is driven by how Google structures their ads, and it wouldn't have snowballed into such a beast if Google had fought the bad incentives at cost to their own short-term profits.

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