Like, they could've just said 蕎麦屋 rather than そば屋 if that restaurant is selling dishes involving soba noodles for example. I've seen うなぎ more often when there's a Kanji for it (鰻) but decide to transcribe it using Kana, same with supermarkets or stores on them writing たまねぎ (玉葱), にんじん (人参), りんご (林檎), まぐろ (鮪). Also stalls that sell takoyaki often write it as たこ焼き (they've could used the Kanji for たこ which is 蛸).

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[–] 9 points 15 hours ago

I was told by a local that, mirroring what other people are saying, it’s so the menu is easier to read and readable by more people.

In the past, Japanese literacy was lower and immigrants also had difficulty reading Kanji (especially Chinese immigrant, since Japanese Kanji is often altered in form and sound when referring to the same thing).

Japanese restaurants mostly keep doing it out of tradition rather than necessity.

(Running counter to this, some Japanese restaurants also use the outdated Yamato style of writing for traditional and aesthetical reasons. Even locals sometimes have trouble reading those character and its use is usually relegated to the shop’s name.)

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