I seem to remember a lot of arguments when Netflix first introduced a cheaper-with-ads subscription that "not everyone can afford ad-free subscriptions" and that somehow it would make things better.
Ignoring the fact that the play was obviously to get the ad-subscription up to the current cost of ad-free subscription.
And now I think it's Disney introducing ads to all subscriptions.
So, no doubt Netflix will do that soon in order to "innovate" the line-go-up.